Case Studies
Selected Work.
Work
Website
A concept e-commerce experience designed and developed entirely using AI.
AI-Built Concept
Rex Novus - Premium Apparel
A mock clothing brand and e-commerce storefront built from scratch using Claude AI. The project explores full-stack web design - from brand identity and product photography concepts to responsive layout, cart functionality, and checkout flow. Designed as a proof of concept for AI-driven creative production.
Stack: Claude AI → Design → Development → Deployment
Visit Site
Work
Print Material
Explore interactive flipbooks showcasing brand identity, event materials, and campaign design.
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CC Rebrand
Complete brand identity refresh and system design
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JCC Spring Guide
Seasonal program guide and community calendar
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JCC Winter Guide
Winter programming and event highlights
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Run for Vaughan Brochure
Fundraising event programming and promotional materials
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Digital Brand Concept
Caniné & Co.
A boutique dog daycare brand concept exploring identity, digital execution, and curated merchandise extensions.
Website Concept
Brand + Digital
Brand Logo
Social Post
Newsletter
Apparel + Accessories
Dog Bowl
Tote Bag
Dog Tag
T-Shirt
Rebrand
Maccabi Canada
Identity Refresh
Modernized the Maccabi Canada identity to create a cleaner, more scalable mark while preserving national symbolism and athletic heritage. The refreshed system enhances legibility, strengthens brand recognition, and performs consistently across digital platforms and merchandise.
Old Logo
Current Logo