Levydesign
Toronto delegation athletes holding the red Toronto banner at the Games
Selected work / 01Sports identity
JCC Maccabi Games · Toronto Delegation

One mark.
One delegation.

Identity / apparel / environmentExplore the story
01 / The brief

The city.
The team.

Each summer, the JCC Maccabi Games bring Jewish teen athletes from around the world together for a week of Olympic-style competition, community service and cultural experiences. Each delegation represents its home community.

For Toronto, the challenge was to make one delegation recognizable wherever its athletes played.

I combined the Canadian maple leaf and the Magen David in one athletic emblem, then carried that idea into the wordmark, apparel and venue graphics.

My roleIdentity design, apparel, venue graphics and production files
TimelineOriginal mark 2013 · refinement 2014 · creative work through 2025
AudienceAthletes, families, volunteers and community partners
02 / Identity

The idea. In one symbol.

The maple leaf and Magen David meet in a mark built to represent Toronto at every scale.

Toronto DelegationPrimary emblem / 2013
Red Toronto Delegation emblem combining a maple leaf and Magen David
Maple leafMagen DavidOne team mark

Designed to travel.

The icon could stand alone on a pin or jersey. The wordmark could lead a banner or venue graphic. The underlying idea stayed recognizable at every scale.

03 / Team voice

Toronto,
front and centre.

Refined in 2014, the wordmark places the emblem inside Toronto’s name. It gave the delegation a bold signature for banners, apparel and event graphics.

Red Toronto wordmark with the delegation emblem integrated into the name
Toronto Delegation wordmark / refined 2014
04 / In the Games

From the team
to the venue.

The identity travelled with the athletes, from team uniforms and the walk-in banner to a court floor decal.

Toronto soccer player in the delegation uniform in 2019, with face obscured
Toronto on the field / 2019
Toronto Delegation emblem applied to a basketball court floor
Court floor decal
05 / Across the team

Made for
the Games.

From uniforms to merchandise, the identity was made to be worn, carried and seen.

Toronto Delegation baseball player wearing a branded uniform, with face obscured
01On the fieldBaseball uniform
Toronto Delegation basketball player wearing a branded jersey
02On the courtBasketball jersey
Product design

One mark, carried across teamwear, coaches’ gear and the details athletes take with them.

White 2025 Toronto Delegation hoodie with a red maple leaf and CN Tower graphic
Team hoodie 2025 / Design
Front and back of a red 2025 Toronto Delegation T-shirt
Toronto T-shirt 2025 / Design
Two red 2025 JCC Maccabi Games coaches’ polo shirt designs
Coaches’ polos 2025 / Design
White 2025 JCC Maccabi Games towel carrying the delegation emblem
Team towel 2025
Red and white Toronto Delegation cap with an embroidered emblem, shown without a background
Team cap Headwear
Round red team pin featuring the Toronto Delegation emblem
Team pin Merchandise
06 / The kit

Built for
the field.

The 2025 soccer kit carries the Toronto identity across the jersey, shorts and socks. Two colourways, one unmistakable team.

White 2025 Toronto soccer kit design, shown front and back with shorts and socks
White kit 2025 / Design presentation
Red 2025 Toronto soccer kit design, shown front and back with shorts and socks
Red kit 2025 / Design presentation
07 / Design to delivery

Built to
be used.

I adapted the identity for athletes, staff and supporters, prepared production files, and worked with vendors on print and on-site applications. The emblem remained consistent as the layouts changed for each sport and format.

View more work Start a conversation