Levydesign
Offshore Courts / Sports identity

A new way
to play.

Brand identity, apparel, and a brand book for a floating sports court platform. The court design and visualizations shown here are from Offshore Courts, outside my design scope.

IdentityApparelBrand book
Offshore Courts wave brandmark
Concept rendering of an Offshore Courts floating sports court in a waterfront settingCourt visualization courtesy of Offshore Courts ↗
01 / The brief

A new
kind of
court.

Offshore needed a brand for a product category most people had never seen.

It had to feel athletic enough for players and considered enough for waterfront destinations and potential partners.

My role covered the identity, visual system, apparel concepts, brand book, and investor presentation materials. The court design, visualizations, engineering and installation are credited to Offshore Courts.

Contribution
Creative direction and brand design
Work included
Logo system, brand book, apparel concepts, investor materials
Challenge
Turn a new sports platform into a recognizable brand
02 / In context

See the
possibility.

Offshore Courts designed the floating court. The visualization and court imagery on this page come from their website; my work was the brand identity and its applications.

Offshore Courts' floating court image with players on the platform
Floating court / Offshore CourtsImage courtesy of Offshore Courts’ photo gallery ↗

Give the idea a place.

The court imagery establishes the setting. The identity gives Offshore a consistent visual voice for introducing the platform.

03 / Identity

The wave
inside the mark.

The wave inside the OC monogram connects the mark to the water. A badge and a horizontal lockup let the same identity work at different sizes.

Offshore Courts brandmark, badge and horizontal logo shown together on a brand-book page
Brandmark / badge / horizontal logoOriginal brand-book page 9

One system, many formats.

Navy anchors the palette, with brighter blues and aqua carrying the waterfront connection. The guidelines keep the brand and apparel concepts related.

04 / Apparel

Off the court.
Still Offshore.

Apparel and merchandise concepts extend the same identity beyond the platform.

Offshore Courts hoodie concept
HoodieApparel concept
Offshore Courts flag concept
FlagMerchandise concept
Offshore Courts trucker hat concept
Trucker hatApparel concept
Offshore Courts towel concept
TowelMerchandise concept
05 / Documentation

Built to
stay consistent.

The brand book gathers logo variations, colour specifications, typography and usage guidance in one document.

Offshore Courts / brand guidelinesSwipe or use the arrows / 22 pages
Offshore Courts brand book, page 1 of 22
Offshore Courts brand book, page 2 of 22
Offshore Courts brand book, page 3 of 22
Offshore Courts brand book, page 4 of 22
Offshore Courts brand book, page 5 of 22
Offshore Courts brand book, page 6 of 22
Offshore Courts brand book, page 7 of 22
Offshore Courts brand book, page 8 of 22
Offshore Courts brand book, page 9 of 22
Offshore Courts brand book, page 10 of 22
Offshore Courts brand book, page 11 of 22
Offshore Courts brand book, page 12 of 22
Offshore Courts brand book, page 13 of 22
Offshore Courts brand book, page 14 of 22
Offshore Courts brand book, page 15 of 22
Offshore Courts brand book, page 16 of 22
Offshore Courts brand book, page 17 of 22
Offshore Courts brand book, page 18 of 22
Offshore Courts brand book, page 19 of 22
Offshore Courts brand book, page 20 of 22
Offshore Courts brand book, page 21 of 22
Offshore Courts brand book, page 22 of 22
01 / 22
Open the complete PDF ↗
06 / In the spotlight

Offshore on
the
waterfront.

Offshore Courts created a floating futsal pitch for Toronto’s 2026 World Cup celebrations. Marlee Tuskes of News 4 Buffalo reported on the project and spoke with founder Reid Stekel. See the court in action and explore more of Offshore Courts’ work.

Explore Offshore Courts ↗Read the News 4 Buffalo article via Yahoo Sports ↗
The pitch, court design and visualizations are credited to Offshore Courts. My contribution to this case study is the identity and brand materials.
07 / The system

Ready to
use.

The identity and brand book give Offshore a consistent set of materials for introducing the platform. The apparel and merchandise shown here are design concepts; court imagery is courtesy of Offshore Courts.

“Bryan's conscientiousness and professionalism were invaluable for us to rebrand our company. The experience was truly a cooperative one that far exceeded our expectations.”

Reid Stekel / Offshore Courts
View more work ↗Start a conversation ↗