Caniné & Co.

A boutique dog daycare brand concept, built around a quieter, more considered look.

Project typeBrand concept, not a commissioned client launch

My workIdentity, website concept, social creative, email and merchandise mockups

Caniné & Co. Play, Elevated social concept

The idea.

I wanted to explore a dog daycare identity that felt warm and premium without relying on bright pet-store colours. Soft neutrals, muted green and a serif wordmark set the direction.

The test was whether that same character could hold together across a website, an inbox and everyday objects. These are concept designs and mockups, not evidence of a launched business or produced merchandise.

The identity, online.

The dog symbol and wordmark carry into a website concept with the same palette and tone.

The brand markA dog symbol paired with a serif wordmark.

**Website concept**The identity extended into a digital presentation.

From the feed to the inbox.

Photography carries the message. The type, colour and logo keep each format connected to the brand.

**Social creative**A square-format concept with a direct invitation to schedule a visit.

Beyond the screen.

The identity applied to apparel and accessories. Each mockup explores how the mark works at a different scale.

**Tote bag**A larger everyday application of the identity.

**T-shirt**An apparel application of the brand.

See the rest of the work.

Back to work