Rock the
House.
An event identity, sponsorship deck and email campaign for ORT Canada’s Rock the House fundraising gala.
An occasion.
A clear
invitation.
Rock the House needed to make a fundraising gala feel like an occasion while giving sponsors a clear reason to participate.
The identity, sponsor deck, email, and event materials needed to tell the same story. I developed the event identity and campaign materials for prospective sponsors, donors, and guests.
At ORT Canada’s request, the chip artwork and identity film were AI-generated. I brought their casino atmosphere into the sponsorship deck and email, keeping the campaign clear and consistent across formats.
The night
in motion.
The casino chip gives Rock the House its central visual. The film carries that identity beyond the printed page.
One visual thread.
AI-generated artwork established the atmosphere. Typography, colour and hierarchy carried the idea into a deck people could scan and an email people could act on.
Make the
case clearly.
The deck brings together the event story, its purpose and the sponsorship options. Consistent headings and grouped benefits make the denser pages easier to scan.
From deck
to inbox.
The newsletter introduces the night, explains what it supports and brings the ticket options together. Purple and teal connect it to the deck, with clear paths to reserve, sponsor or donate.
The impact-video section and sponsor acknowledgement keep the purpose and partners part of the story.
Open newsletter full size ↗Campaign archive. Event details and links are from the original email.
One story.
Many ways
in.
The email campaign recorded a 48% open rate and a 3.7% click-through rate. The deck and newsletter gave sponsors and guests a consistent introduction to the gala.
View more work ↗Start a conversation ↗“Bryan brings more than just design skills, he is a reliable partner who also understands the branding and marketing game.”
David Smajovits / ORT Canada