ORT Canada Gala Campaign Design & Email Marketing Case Study

Client

ORT Canada

Role

Lead Designer, Brand Strategist

Overview

Developed a comprehensive brand identity and sponsorship deck system for the Rock the House Gala, transforming a fundraising event into a strategic marketing platform that elevated sponsor visibility and donor engagement.

Key Contributions

Created the Rock the House brand identity and visual system
Designed tiered sponsorship deck for partner engagement
Produced event collateral suite across digital and print

Scope

Brand Identity Sponsorship Deck Event Collateral

Challenge

Create a cohesive brand identity that elevates the gala's prestige while making sponsorship opportunities compelling and clearly tiered.

Solution

Developed a sophisticated brand system with a distinctive visual language that translates across digital, print, and event environments.

The Challenge

A gala into a marketing platform.

Sponsor Visibility

Create tiered sponsorship opportunities with clear value differentiation.

Brand Cohesion

Develop a unified visual system that elevates the event's prestige.

Donor Engagement

Design collateral that inspires participation and repeat attendance.

The Solution

Rock the House identity system.

The identity system balances bold visual energy with strategic clarity. A dynamic color palette, custom typography, and distinctive graphic elements — anchored by the Rock Casino chip — create immediate recognition while maintaining sophistication across all applications.

In Application

Built to fund the future.

This wasn't just a brochure. It became the strategic engine behind the gala's fundraising efforts. The Rock Casino identity translated into a sponsorship deck designed to persuade, inform, and energize potential partners. Every spread balanced spectacle with structure: clear tiering and mission storytelling, turning sponsor visibility into real investment in impact.

Impact

Elevated sponsorship integration opportunities
Increased guest engagement time
Strengthened donor pride and repeat attendance
Positioned ORT Canada as forward‑thinking in fundraising design

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Email Campaign

Newsletter design.

Designed and deployed an email campaign for the ORT Rock Casino Montreal gala, driving awareness, ticket sales, and donor engagement in the weeks leading up to the event.

48%

Open Rate

3.7%

Click‑Through

~2×

Above Average