Brand identity and visual system for a patent-pending floating sports court platform that moved from category concept to a public Toronto waterfront installation. Apparel program and brand book included.
The Offshore Courts idea did not stay on the page. In June 2026, the company brought a 130-foot by 60-foot floating soccer pitch to Toronto's waterfront for the FIFA World Cup season. The installation was open to the public for a six-week run.
This case study documents the brand identity, visual system, apparel, and brand book I designed. The physical court and installation were delivered by Offshore Courts.
Read the Yahoo Sports coverage ↗Offshore Courts
Lead Designer
Creative Director
2025
Brand Identity
Apparel · Brand Book
Developed a full brand identity and design system for Offshore Courts, a patent-pending floating sports court platform engineered for premium waterfront experiences and destination-level play. The product later moved from rendering into a public Toronto waterfront installation during the 2026 World Cup season.
Directed photoshoot art direction for court renders, established color system for the waterfront environment palette, designed and produced all promotional materials for investor presentations.
Offshore Courts needed a visual identity that could communicate premium positioning for a completely new product category: floating sports courts designed for waterfront destinations.
The challenge was creating a brand that felt both athletic and luxury, approachable for players but aspirational enough to attract destination partners and investors.
Every mark, color choice, and typographic decision needed to hold up across wayfinding, apparel, digital campaigns, and the brand book, making a cohesive system essential from day one.
Primary and badge logo variants, brand guidelines, court render compositions, apparel and accessories line, brand book, campaign extension assets, and digital‑ready production files across all formats.
· Primary Logo
· Badge Logo
* The renders below are conceptual visualizations from Offshore Courts' product material and show logo placement only. The live Toronto installation is documented above. offshorecourts.com
A complete brand book documenting the Offshore Courts identity end‑to‑end. Logo construction, type system, color palette, court rendering language, apparel program, and the rules that hold it all together across digital, print, and environmental applications.
Built as the single source of truth, so the brand scales without losing its equity.
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Bryan's conscientiousness and professionalism were invaluable for us to rebrand our company. The experience was truly a cooperative one that FAR EXCEEDED OUR EXPECTATIONS. I fully and unequivocally recommend his services.
